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| Der Titel des Buches | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant |
| Veröffentlichungsdatum | |
| Sprache | Deutsch |
| ISBN-10 | 4879781849-TGV |
| Digital ISBN | 048-6901164693-NGY |
| Schöpfer | Kerstin Söllner |
| Übersetzer | Udonna Faakhir |
| Seitenzahl | 599 Pages |
| Editor | Lukas Baum |
| Dokumententyp | EPub PDF AMZ HWP WRD |
| Dateigröße | 3.84 MB |
| Dateinamen | Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.pdf |
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Instead strategy should be about the capacity to create new uncontested market space by creating a leap in value for your customers. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant: how does your company get out of the red oceans of bloody competition and into a blue ocean of uncontested market space? In ...
Blue ocean strategy is based on over decade-long study of more than 150 strategic moves spanning more than 30 industries over 100 years. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red database and research have continued to expand ...
When you niche down, you’re limiting yourself to a subset of your industry’s known market space. But with the blue ocean strategy, you’re creating that market space. You’re laying the groundwork for a new market that has never been tapped before. Implementing the blue ocean strategy is, simply put, a gargantuan task. But many companies have done their homework and succeeded thanks to ...
Blue Ocean Strategy – Meaning & Need of Blue Ocean Strategy. Blue ocean strategy is a strategy that challenges the firms to foresee beyond competition by creating new uncontested market space Blue Ocean that makes the current competition irrelevant. It is about growing demand and breaking away from the competition.
ate blue oceans. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. Instead of dividing up exist-ing—and often shrinking—demand and benchmarking competi-tors, blue ocean strategy is about growing demand and breaking
The Best Strategy Books To Read Right Now: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Expanded Ed. by W. Chan Kim and Renee Mauborgne – Get ...
Blue Ocean Strategy – How to Create Uncontested Market Space and Make the Competition Irrelevant. Authors: W. Chan Kim and Renée Mauborgne. Publisher: Harvard Business Review Press (2014) Having sold 3.6 million copies worldwide and available in 44 languages, Blue Ocean Strategy has become a gold standard for entrepreneurs and business leaders that want to be at the forefront of their ...
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